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As recently as ten years ago, advertisers could reach nearly
everyone they wanted In this rapidly changing environment, it’s more important than ever to base a communications strategy on solid audience research and a keen understanding of how the different, competing media can be made to complement and reinforce each other.
The environment has changed, but the principle remains the same. We meticulously plan and coordinate your campaign, using the full range of communications options, to reach the right audience with the most effective possible message.
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with a fairly
obvious mix of broadcast television, radio and print. Today
it’s not so simple. The broadcast TV networks have lost
millions of viewers to an array of specialized cable channels
and other communications options, including the Internet,
while radio and print have also grown more complicated.
At Franzén &
Company, we’ve always believed that an effective communications
campaign is more than just the sum of its parts. We’ve
gone to great lengths, for example, to see that our TV ads
are echoed in radio and print, or recalled in the client’s
direct mail. And today, very often, we use all of those media
to drive the audience to a web site.