Franzén and Company
Home
Issue Advocacy
Election Campaign
Message Targeting
Media Production
Awards and Honors
About John Franzen
Contact Us

 

 

 

 

 

 

 

 

 

 

 

 

 

As recently as ten years ago, advertisers could reach nearly everyone they wanted hcc_sat_dishes.jpg (11245 bytes)with a fairly obvious mix of broadcast television, radio and print. Today it’s not so simple. The broadcast TV networks have lost millions of viewers to an array of specialized cable channels and other communications options, including the Internet, while radio and print have also grown more complicated.

In this rapidly changing environment, it’s more important than ever to base a communications strategy on solid audience research and a keen understanding of how the different, competing media can be made to complement and reinforce each other.

hcc_edit.jpg (14638 bytes)At Franzén & Company, we’ve always believed that an effective communications campaign is more than just the sum of its parts. We’ve gone to great lengths, for example, to see that our TV ads are echoed in radio and print, or recalled in the client’s direct mail. And today, very often, we use all of those media to drive the audience to a web site.

The environment has changed, but the principle remains the same. We meticulously plan and coordinate your campaign, using the full range of communications options, to reach the right audience with the most effective possible message.


Full Service Media Campaigns

Home | Issue Advocacy | Election Campaigns |
Message Targeting | Media Production |
Awards and Honors | About John Franzén | Contact Us

info@franzenco.com