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A native of South Dakota, he was Senator George McGovern’s press secretary in the 1972 New Hampshire presidential primary, and subsequently served as press secretary, speech writer, legislative aide and chief of staff to a number of other candidates and office holders. In 1976 he successfully managed Leon Panetta’s first campaign for Congress, and later established his own media production and consulting company, which he’s directed ever since. In the 1980s Franzén designed and supervised start-up of a new television production studio at Democratic national headquarters. He invented the Democratic Congressional Campaign Committee’s generic TV ad program, producing a library of spots which by now have been used by more than 300 successful candidates. He also helped launch the AARP’s national voter education program and produced its television messages over the following eight years. In 1990 Franzén won national attention for his outstanding media for the reelection campaign of Senator J. Bennett Johnston in Louisiana, who was being challenged by David Duke. He also helped produce two major upsets that year for candidates for the U.S. House of Representatives. In 1993 Franzén produced the media to defeat the California school voucher initiative (Proposition 174), and he subsequently produced a series of widely acclaimed ad campaigns for the California Teachers Association. In 2000 he helped send a second California voucher initiative down to overwhelming defeat. Franzén has produced scores of campaigns for other clients as well, and has won dozens of national awards. Examples of his work are included in the permanent collection of the Smithsonian Museum of American History. He serves on the board of the American Association of Political Consultants and has written and lectured widely on politics and communications.
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Franzén &
Company president John Franzén (pronounced FranZEEN) has more
than thirty years’ experience serving Democratic candidates,
public interest groups and other clients nationwide. 